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In the U.S. the NES was launched through test markets in New York City and Los Angeles in 1985, before being given a full nationwide launch in 1986. The NES was launched in Europe during 1986 and 1987, and Australia in 1987. Brazil saw only unlicensed clones until the official local release in 1993.
The best-selling gaming console of its time, the NES helped revitalize the US video game industry following the North American video game crash of 1983. With the NES, Nintendo introduced a now-standard business model of licensing third-party developers, authorizing them to produce and distribute titles for Nintendo’s platform. It had been preceded by Nintendo’s first home video game console, the Color TV-Game, and was succeeded by the Super Nintendo Entertainment System.